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Unseen: Photo Fair - more than 50 galleries
Noritoshi Hirakawa, The Manner of Living - At the Beach, 2002
Duraflex Print, 114.3 x 182.9 cm (45 x 72 in.), Ed. of 4, plus 1 AP
Courtes Christophe Guye Galerie, Zurich

Unseen: Photo Fair - more than 50 galleries

Fair: 20 Sep – 23 Sep 2012

Wed 19 Sep 17:00

Foam_Fotografiemuseum Amsterdam

1017 DS Amsterdam

Foam Fotografiemuseum Amsterdam

Keizersgracht 609
1017 DS Amsterdam

+31 (0)20-5516500


Mon-Wed 10-18; Thu-Fri 10-21; Sat-Sun 10-18

Unseen: Photo Fair - more than 50 galleries
Daido Moriyama "Another Country In New York" silver gelatin print, 100 x 150 cm
Courtesy of Daido Moriyama, Alex Daniels - Reflex Amsterdam and Taka Ishii


You are reading the second newsletter of Unseen, a photo fair with a festival flair, that will take place from 19 to 23 September in Amsterdam's Westergasfabriek. A selection of 50 international galleries will present high-quality work by emerging talents and established photographers. The unique accompanying programme will include films, lectures, a book fair of indepedent publishers, evening activities and much more. Tickets can now be purchased online. Keep up-to-date with the latest Unseen news with our newsletter.


UNSEEN COLLECTION REVEALED The Unseen Collection is a unique collection of work contributed by galleries participating in the Unseen Photo Fair, on sale for less than 1,000 euros. The collection has increased to include more than 80 works, instead of the anticipated 60. We have revealed the first works of the collection, and will continue to do so until the fair. Want to know more about collecting photography? Sign up for the photography collecting workshops at Foam on 3 and 4 September.

A COLLECTOR'S FIRST PURCHASE We would like to introduce the first of a series of short videos featuring collectors and their first photography purchase. Under the title, A Collector's First Purchase, a number of aspiring and established collectors share their first experiences buying photographs. In the first film, Amsterdam-based strategist, James Wilkins, tells us about the personal connection he has with his first photograph, about building one's collection and tips for first-time buyers. The series will continue with more insights into the world of collecting. More videos can be found on Unseen's YouTube channel.

FASHION! PHOTOGRAPHS FROM THE CAMERA WORK COLLECTION The special exhibition that will take place during Unseen will be Fashion! Photographs from the Camera Work Collection, made possible by the Blockbusterfonds. This exhibition will give an overview of a century of fashion photography and includes work by Edward Steichen, Steven Klein and Helmut Newton. The selection of photographs from the collection of Camera Work will be exhibited in the Zuiveringshal West from 20-23 September. In addition, Unseen is giving visitors of The Uitmarkt (24-26 August) and Fashion's Night Out (13 September) the opportunity to get free tickets for the exhibition. Stay tuned for more information on our website.

DUTCH DOC PRESENTS END OF EGO On Thursday 20 September, Dutch Doc, the independent foundation for documentary photography, will host the lecture/talkshow evening, End of Ego. At the Unseen Speakers' Corner in the MC Theater, Fred Ritchin, professor of Photography & Imaging at New York University's Tisch School of the Arts and Director of Pixelpress, will discuss his latest book, Bending the Frame, on issues of media and social justice (to be released in the fall). Stay tuned for an announcement of the three international speakers who will join the discussion.


PARTICIPATE IN THE PORTFOLIO PITCH In collaboration with Unseen, the FotografenFederatie (Dutch Photographers' Federation), will organize a portfolio evening, Portfolio Pitch. Fifteen photographers will have three minutes to pitch their portfolio to the public. The three winners, chosen by the public, will be invited to the Unseen Masters Dinner on Friday 21 September. Submit your portfolio before 1 September 2012 for a chance at securing a seat at this exclusive dinner. For more information, please visit our website.

CALL FOR PHOTOBOOK DUMMIES Unseen Photo Fair, Offprint Amsterdam and Lecturis have joined forces to launch a new award for photobook dummies, Unpublished. All photographers are invited to enter the contest. Submit your photobook before 1 September 2012 and your dummy may be among the 50-75 shortlisted entries to be exhibited at Unseen. An esteemed jury consisting of Viviane Sassen (photographer), Colette Olof (freelance curator) and Paul van Mameren (director Lecturis) will choose one of the shortlisted photobook dummies as the winner, to be printed by Lecturis. For more information about entering your photobook dummy, please visit our website.

See you at Unseen!

P.S. Have you liked us on Facebook? Followed us on Twitter? What about Pinterest, Tumblr, or Instagram (@unseenphotofair)?

Unseen is a joint venture of Foam (Fotografiemuseum Amsterdam), Platform A (office for business development) and Vandejong (branding agency).

Unseen: Photo Fair - more than 50 galleries
Pieter Hugo from Permanent Error, 2009-2010
Courtesy Yossi Milo Gallery
Unseen: Photo Fair - more than 50 galleries
© WassinkLundgren
Courtesy Van Zoetendaal Collections