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The Mechanical Bride
Jacqueline Hassink, Toyota girl 1, Frankfurt, 2007
International Motor Show, 11 September 2007, from the series Car Girls, 2006-08
Courtesy of the artist and Amador Gallery, New York

The Mechanical Bride

Dana Claxton » Kota Ezawa » Jacqueline Hassink » John Armstrong & Paul Collins » David LaChapelle » Ryan McGinley » Josephine Meckseper » Matt Siber » Alec Soth » Britta Thie »

Exhibition: – 6 Jun 2010

Museum of Contemporary Canadian Art (MOCCA)

952 Queen St W
M6J 1G8 Toronto

Museum of Contemporary Art (MOCA)

158 Sterling Road
M6R 2B7 Toronto



Wed-Sat 11-18, Fri 11-21

The Mechanical Bride
Dana Claxton, Baby Girlz Gotta a Mustang, 2008, National Gallery of Canada, Ottawa Purchase 2009

The Mechanical Bride Scotiabank CONTACT Photography Festival The renowned Canadian theorist Marshall McLuhan applied techniques of art criticism to assess the affect of mass media upon the public in his groundbreaking book published in 1951, The Mechanical Bride. His practice of analyzing and commenting upon the persuasive strategies applied in the media of his times remains relevant today within a global village consumed by widespread media saturation. Mirroring a world devoted to the image, photo-based works by Canadian and international artists reveal vital connections between mass media, advertising, painting and photography. Reflecting the enduring influence of Marshall McLuhan, The Mechanical Bride exhibition explores the social and cultural affect of images and their emotional and political implications. Curated by Bonnie Rubenstein.

The Mechanical Bride
Alec Soth, Florence, 2007, © Alec Soth/Magnum Photos